ABOUT

Welcome to BRAND rip, an experiment in the world of fashion. Our primary objective is to cover up other brands, focusing our efforts on transforming existing items rather than producing new ones. In doing so, we aim to create redirective objects that defy conventional branding while scrutinizing the concept of consumed identity. Consider embracing this experiment, and join us as we question the nature of self-expression and the influence of branding in shaping our identities.